How to use Google to promote your resume - Workology

How to use Google to promote your resume - Workology How to use Google to promote your resume Google is good for jobsearching! Why? For one, when recruiters do not want to pay Monster prices, they seek out alternatives and what is better than free? Translation: Create a homepage for your resumes and profile so employers can find you for free. There is really no other way to say it, everybody wants to save a buck. For two, Google has a cool tool call “Google Ad Words” that allows customers to advertise based on the search terms a Google visitor uses. Translation: You can advertise your resume at the top of the search results! “Whoa, hold on a minute there Sparky!” you say, “Advertising on search engines is expensive isn’t it?” To which I would reply, “Not really, 5 dollars is all it takes to get started.” How to use Google to promote your resume Now, while you are blinking your eyes in utter amazement (or, at least with mild fascination), let me give you the highlights of this most wonderful jobseeker tool. 1) Google Ad Words is 100% self-service! No need to deal with intermediaries, simply skip the chase. You open up an account with a credit card, write an ad and then pick keywords that will trigger your advertisement. 2) Google Ad Words charges you for the results it gives you! In other words, they will not charge you for showing your ad on the screen. They charge when someone clicks on your advertisement and goes to the website you want to promote. 3) Google Ad Words wants your advertisement to succeed! The price of an ad, as well as its position on the page (top, middle, or bottom), depends on how often your advertisement is clicked on. In effect, the better the advertisement the less it will cost and (get this!) the higher it will appear on the search results page. 4) Google Ad Words really, really wants your advertisement to succeed! If your advertisement does not attract a significant number of “clicks,” then Google will send a polite email message asking that you change your ad or keywords. And check this out, they will do this early in your campaign before you spend a large part of the money budgeted to the task! (Very cool!) Now for those whose lightbulbs have yet to come on, people use Google Ad Words to promote their businesses. Why don’t you use Google Ad Words to promote your resume! Go ahead now, perform a search on Google using your last position title. Know what you are going to see? You are going to see businesses advertised, maybe a few books on your industry, but precious few (if any) resumes. Take advantage of this! (I cannot stress that enough.) Google Ad Words Tips 1) Keywords â€" Okay, so its an obvious first move, but I had to name it. Before you can sponsor keywords, you have to know which keywords work best for you. So, if someone was looking for you, “Mr.. or Ms… Business Developer” what keywords would they use? Sales? Sales Guru? Sales Genie? Gee whiz, (Yes, I said “Gee Whiz.”) if only there was a magical mystical tool to help me figure this out. Why it just so happens that there is one. (Oh, you saw that one coming a mile away.) Click this link: http://inventory.overture.com/d/searchinventory/suggestion/ Overture is a company that sells keywords as well with their results shown on MSN and Lycos, plus thousands of other websites. The aforementioned link is a tool that allows you to research the popularity of keywords, or keyword combinations, used in the last month. (Overture sells keywords too, but Google has my heart so my commentary is biased towards them. If you want a fair comparison call Overture and talk to a sales rep today.) Let’s give Overture’s tool a shot! Hmmm.. I put in the term “sales” and the top 10 results that were returned were: “home for sale, house for sale, for sale by owner, car sale, horse for sale, boat for sale, used car sale, business for sale, land for sale, real estate sale.” This tells me that if I wanted to sell real estate that the best terms to use are: “home for sale, house for sale, for sale by owner, land for sale and real estate sale.” But this does nothing for me as a sales guy looking for my next gig. So let me experiment. I type in “business developer” and was surprised that this term was searched against (at most) 140 times last month and even then in conjunction with website development. Hmm… not what I want. I type in “business” and finally was getting somewhere. The term business was searched against 350,152 times in September 2002. Oh goody, I go down the results and I see that “business to business” was searched 27,819 times in September, “business service” scored 19,601, “new business” was 8,629 and “business planning” weighed in at 6,194. I also peeked at “strategic Partner” (211), “strategic partnering” (58), “business deal” (158), “roi” 6208, “business strategy” (4635) and “business development strategy” (261). (I could go on and on with keywords, but I want this book to stay interesting.) Now I consider my SALES resume and figure out who I am targeting. For argument’s sake, let’s say I am in Telecom and my experience was in making deals through strategic partnering. On a whim, I search “telecommunications business strategy” and see that this combo was worth 29 visits. I’m not excited about that. I try again with “telecom business” and my number jumps to 215. Getting better, but I’m still not bursting with fruit flavor. And then I think about the Easter Bunny. 2.) Don’t put all your eggs in one basket, unless you are the Easter Bunny â€" Consider The Easter Bunny, he shows up around Easter, hides his eggs and then splits. No one sees him again until next year. Hiding eggs and Easter appearances is all he is known for and that seems to be alright with him. But ask yourself, can you wrap your work history into one report for all people? Chances are that you cannot and if you can, you should not. Translation: Test multiple ads simultaneously. The cool thing about Google Ad Words is that you can create as many advertisements that you want, track how many times your ad was placed before visitors (called “impressions”) and how may times that your advertisement was clicked on (called “click-throughs). All that said, I will create 3 ads assuming that I am a business development professional with experience in Telecom verticals: Advertisement #1 TITLE: Resume: Sales Consultant INFO: Business to Business expertise in Telecom deals. KEYWORDS: sales, business to business, telecom Advertisement #2 TITLE: Resume: Business Strategist INFO: 7 years with ATT, 5 years with Sprint, stellar references. KEYWORDS: new business, telecom, business development strategist Advertisement #3 TITLE: Resume: Telecom Sales Guru INFO: Cold-call enthusiast with a golden rolodex and a passion for telecom. KEYWORDS: telecom, sales, cold calling The beauty of this technique is that you are targeting passive employers, those who may hire “the right person” should they happen along them. Imagine a VP researching competition, or staying up with the current trends, who on a whim clicks your advertisement. Maybe they will call and maybe not, but at least in this way you are further qualifying those who see your resume and increasing your chances of being discovered. Comments? Criticisms? Anyone?

4 On-the-Job Blunders We can all Learn From

4 On-the-Job Blunders We would all be able to Learn From Knowing I'm generally looking for content for my next article, a companion sent me this story: Individuals who have stuffed up grinding away more than you. The article subtleties a scope of hands on goofs, and in the wake of perusing, I understood there are a couple of exercises we as a whole can gain from these horrendous errors: Slip-up Number 1: Failure to Watch Language at Work WHAT NOT TO DO OVER THE PA This is a great case of what not to do when talking on a radio. A Reject Shop specialist in NSW was conveying the shutting down store message when she swore over the PA framework. I was in an end bring in the workplace and [a colleague] jumped on the PA and began substantial breathing once again my call, so I halted and said F**k off the shop was as yet open. Challenges. My terrible. Exercise learned: Always use proficient language in proficient settings. While I believe it's essential to screen your discourse any place you go, this is particularly valid for the work environment or any expert setting. No one can really tell who is tuning in to you and additionally focusing on what you state and how you state it. It may be the case that a supervisor or associate is deliberately tuning in to your discussions or that somebody in upper administration inadvertently catches you state something. In any case, you would prefer not to offer anybody the chance to hold your discourse against you in such situations. Your discourse ought to consistently mirror your workplace as well as expert setting, for example proficient language. Mix-up Number 2: Allowing Biases to Interfere with Work Broadcasters AWKWARD ASYLUM RANT A Western Australian radio broadcaster offered a bigot comment about the pontoon individuals after he discovered they were getting paid more than our retired people. Issue is he didnt understand a town in the stations reach was the place some refuge searchers were homed. Unbalanced! One happened to hear what he said and stood up to the station, composing an official letter of grumbling. The result? Since it was my first stuff up I got a slap on the wrist, yet I don't discuss the vessel individuals at all any longer, he let us know. Savvy decision. Exercise learned: Don't Bring your Biases to Work Everybody has inclinations; this is the same old thing. However, where and how we choose to communicate those predispositions is frequently what prompts inconvenience. On the off chance that the radio commentator is a bigot against 'pontoon individuals, that is his privilege. However, he needs to leave that outside of work. The workplace (or radio stall) is a bad situation for representatives to put their predispositions, biases, and so forth on full presentation. Additionally, if your suppositions and sentiments are disconnected to your activity or the organization, hold them for outside of work (in an individual articulation, obviously). The radio broadcaster was disturbed that the vessel individuals were getting paid more than retired people. OK. Indeed, even this, in the event that it was a type of foul play or bad behavior, doesn't warrant the commentator to communicate his inclination and additionally bias toward that gathering of individuals. In the event that a representative feels something is unjustifiable grinding away, the person should move toward his/her chief or HR office about the issue, not go off rambling racial slurs and abuse at the individual's will. Error Number 3: Using Work Resources for Pleasure Gotten ON THE PERVE The Macquarie Banker gazing at Miranda Kerr photos not understanding the world was watching him on TV turned into a web-based social networking sensation short-term, however his unpleasant propensities caused an inward HR bad dream (There's a video in the story). Exercise learned: Just be Smart That is to say, truly? Representatives are sufficiently shrewd to know at this point 1) your organization can screen all that you do on organization gadgets and 2) for the most part everything on the web is discernible. In case you're taking a gander at pornography or half-stripped ladies, you will get captured. Simply be savvy. You're grinding away to work. Leave the for joy web surfing to the security of your own home. Error Number 4: Unpreparedness HELEN KAPALOS' 40 SECONDS OF DEAD AIR Helen Kapalos has had a lot of on screen indiscretions this year, such as calling previous Sunrise host Melissa Doyle Melanie, yet this one takes the cake. Watch how the Today Tonight have battles to keep her levelheadedness as makers leave her without a friend in the world on air. Exercise learned: Always be prepared This poor anchorperson just couldn't take care of business. She's bungling over her words; flipping through papers attempting to locate the correct data; and continually saying 'sorry' for not being readied and all together. Would you be able to envision your chief or a speaker doing this during a gathering/introduction? For sure on the off chance that you did this while endeavoring to offer another item or activity to an expected customer? Continually being sorted out and arranged is urgent to 1) a gainful and effective workforce/organization and 2) accomplishment when all is said in done. Likewise, when viewing the video you will see nobody stepped in to help the grapple. Another exercise we can remove here is that you have to ensure you're readied and not rely upon others. By the day's end, you're a worker who has a particular job to fill in your organization. Regardless of whether you're a piece of the group, as long as you have your assignments/obligations finished you've done your part.

Are You Too Proud to Ask for Job Search Assistance

Are You Too Proud to Ask for Job Search Assistance Carer Diva composed a great post on how much of the time individuals leave behind free vocation advice. Eve Tahmincioglu references the way that numerous organizations that experience cutbacks offer profession help administrations (frequently alluded to as outplacement) as a major aspect of their severance bundles to workers yet numerous dont exploit it. I am continually amazed by the quantity of individuals who decay outplacement administrations. This administration is offered at no expense to the dislodged representative and for the most part incorporates a huge number of administrations going from continue direction, to evaluation, to vocation instructing. However numerous individuals never exploit these administrations since they are excessively irate, difficult, or pleased to see their worth. Here are the most widely recognized complaints I hear with respect to outplacement services.Will an outplacement administration get me a line of work? If not, whats the point? Outplacement firms dont enroll for open positions, yet they do set you up for meetings and assist you with getting before scouts. They can give you a serious edge in a tight work market.My continue is fit as a fiddle. I dont think I need any assistance. Gee. What's more, exactly what number of resumes have you written in your life? A few? Doesnt it bode well to have an expert give it a quick overview, just in the event that there is an approach to enhance the nature of the content?Im an extraordinary questioner; when I get my foot in the entryway, I generally nail it. So how are you getting in the front entryway? Have you investigated each conceivable system, improved your system, and made an amazing resume? Is it conceivable that a mentor could present another technique to include into the mix?I have a great deal of contacts and looking for some kind of employment shouldnt be an issue. Phenomenal! Whats your arrangement for executing on that methodology? Do you have a way to manage, organize, a nd track your contacts? Whats your subsequent arrangement and what do you intend to do when you hit organizing impediments? A mentor may have some new guidance for you.My continue is flowing on the different activity sheets. I think I have it secured. That's right, you have it secured. You have covered the sheets with your resume and you presently speak to the low hanging organic product that couple of enrollment specialists need to contact. There are better systems for making perceivability for your bid and a mentor can walk you through them.Let go of the past and recall that the outplacement firm isn't associated with your previous organization; they are simply offering a support to their workers. In the event that you were qualified for outplacement benefits and declined, contact the individual who managed your severance bundle and check whether the assets are as yet accessible. If not, look at the Career Solvers landing page for some free resume and pursuit of employment downloa ds.

Youre less likely to share with culturally different coworkers

You're more averse to impart to socially extraordinary associates You're more averse to impart to socially unique associates You can't battle what you don't have the foggiest idea. Sharing the amount you win and what you think about awful customers and troublesome supervisors with your associates is critical to prevailing at work.But new research featured in Harvard Business Review finds that these murmur systems are not contacting all the individuals who need it in the workplace. Analysts Burcu Subasi, Wendy van Ginkel, and Daan van Knippenber found that your social foundation at work can decide whether partners are happy to share or are bound to retain business data with you.Minority bunches at work bound to be out of the loopIn one of the examinations, scientists split 180 members into groups that included Dutch, German, or Chinese nationalities. The scientists found that when left unattended for a task of opening an anecdotal theater, the German and Dutch members shared data about the undertaking similarly with one another, however Chinese members were bound to be unware of present circumstances and ha d their exhibition harmed accordingly. The outcomes propose that littler social contrasts are not as liable to keep you down, however the more contrasts that become an integral factor like nationality and language contrasts, the more probable you are going to encounter an information gap.Nationality minority status welcomes contrasts in colleague communications that bring about less access to appropriated data, and as a result lower execution, for low-status nationality minority people, the scientists concluded.Information backchannels assist representatives with realizing who to work for and what they ought to inquire. Information sharing is particularly key to helping powerless workers who are simply getting set up in their professions and come up short on the help of profound systems. For this sort of cooperation to work, data sharing about what you think about the activity should be accessible for all to hear.For managers, this can implies making it a piece of your obligation to underscore the benefit of sharing thoughts and giving criticism. Applause colleagues who team up with one another and recognize credit where it is expected. At the point when we realize we are being looked for reasonableness, we feel social strain to act all the more reasonable. The analysts found that when the members were openly seen by an outsider, information sharing got all the more even. It's an update for chiefs and representatives: to forestall data accumulating, great conduct needs to demonstrated and compensated.